Growth Capital has acted as the sole financial advisor to Kippy srl, Italian GPS tracker and activity monitoring solution for pets, on its sale to Datamars, swiss leading global supplier of high-performance identification and data-based management solutions for the companion animal, livestock and textile markets, as a natural expansion of its existing offering to pet owners globally.
                                                        
“As pet ownership continues to grow across all major markets globally, so too does the demand for products and services to keep these beloved members of the family happy, healthy and safe. I’m excited to be partnering together with Kippy to bring the best of our technologies to more pet owners around the world,” says Datamars CEO, Daniele Della Libera.
 
“We’ve had great success in Europe and have developed a strong and happy customer base of pet owners. By joining with Datamars we’re now able to take the next step to grow Kippy further and expand into other markets. Datamars’ strong presence in North America, Latin America and Australasia as well as Europe, combined with their global production and supply footprint and product development resource means we’re able to continue to invest in and evolve the Kippy offering and bring these great products to more pets and their owners around the world” say Marco Brunetti and Simone Sangiorgi, Co-CEO, Kippy.
 
“We are proud to have supported Marco and Simone from the early investment rounds to the exit stage, supporting Kippy in the growth of the business and its consolidation in the market culminating in the union and partnership with Datamars. The recent acquisition by an international player represents an acknowledgement of the value created by the two founders and Kippy’s potential in a booming sector as that of animal care as well as confirmation of foreign investors’ interest in the ecosystem Italian innovation” says Andrea Casati, Vice President, Growth Capital.
 
Kippy recently participated in the third batch of acceleration and fundraising program A-Road which supported the company on its growth path through mentorship activities and ad hoc professional services.