Growth Capital supported Kippy Srl, the Italian pet care company behind the GPS and activity tracker for dogs and cats, in a €2.6 million Series A round.
The round was led by Oltre Impact, with participation from business angel Fabio de Concilio (founder of Farmacosmo).
With the new funds, Kippy aims to consolidate its position in Italy and Europe, expand into the U.S. – the world's largest market for pet wearables and pet care spending – finalize and launch Kippy Cat, the world’s smallest and lightest pet tracker for cats, and release a new 3.0 algorithm capable of detecting specific feline activities and introducing the Health Rate, a wellness index designed to monitor pet health.
“The pet care market has experienced a real boom in recent years. People increasingly consider their pets as full-fledged family members, driving up spending on dedicated products – particularly tech solutions like those developed by Kippy,” said Andrea Casati, Vice President, Growth Capital.
“These innovations will enable detailed monitoring and interpretation of our pets’ habits and preferences, ultimately improving their quality of life and their interaction with owners.”
Kippy was recently selected to join Batch #3 of A-Road, Growth Capital’s elite acceleration and fundraising program.
