Freedome, an innovative startup and leading outdoor experience marketplace in Italy, has closed a €2.5 million Series A funding round with the support of Growth Capital, which coordinated the transaction.
The lead investor is Opes Italia SICAF EuVECA, a venture capital fund supporting the development and growth of innovative startups with social impact. Alongside Opes, several partners participated in the round, including SocialFare Seed, Bios Line Holding, and Premiaweb, who decided to reinvest, further confirming the validity of the growth strategy pursued by the startup over the years. Other investors include EGG SRL, LP Holding, and Ad.Astra Fund, as well as several business angels.
This operation is part of a broader growth plan and includes the first tranche of a €300,000 investment, completed by Freedome in 2022 through a convertible instrument, as part of the second batch of the A-Road acceleration and fundraising program.
The funds raised will enable Freedome to further consolidate its presence in Italy and begin international expansion, expand the catalog of available activities, and integrate even more innovative and high-quality services. With this round, Freedome has raised a total of €3.5 million since its founding.
Founded in 2019 in Legnano by Michele Mezzanzanica, Manuel Siclari, and Simone Ferlisi, and incubated at I3P, the innovation incubator of the Politecnico di Torino, Freedome has developed a platform that aggregates and makes the best outdoor activities easily accessible. Today, it is one of the leading platforms for outdoor sports and recreational activities in Italy, offering the most comprehensive catalog of outdoor experiences with 2,800 activities provided by over 800 professional operators. Since its inception, the platform has hosted over 100,000 participants, nearly 60,000 of which were in the past year alone. The catalog includes activities such as mountain trekking, horseback riding through the woods, ice wall climbing, rafting, diving, kayaking, kitesurfing, e-biking, paragliding, hot air balloon rides, ziplining, boat excursions, snowshoeing, skiing, snowboarding, and much more.
Freedome’s project also has a significant social impact: on one hand, it supports small local operators, often based in rural areas, who would have much lower visibility and growth potential without such an innovative digital platform. On the other hand, it promotes local tourism by offering authentic experiences that enhance the country's natural heritage and reduce environmental impact. Additionally, Freedome contributes to the spread of an active, healthy, and social lifestyle through the promotion of group sports, recreational, or tourism activities in nature. In line with its social mission, Freedome has earned the "Società Benefit" status as part of the funding round.
Freedome’s offering caters to the growing desire of individuals to experience high-quality, outdoor activities in direct contact with nature. According to market studies, there is a rising demand for open-air activities, and it is estimated that by 2030, the global adventure travel market will reach $1 trillion, with a CAGR of 15% from 2022 to 2030.
